project details >>

The Retreats, a boutique spa retreat nestled in the outskirts of Cambridge, were delighted with their new logo which had to embody sophistication with a timeless touch, seamlessly blending modern minimalism with natural elements to reflect the calming experience that the The Retreats offers.

open worked closely with The Retreats to bring their refined new brand identity to life across a range of touchpoints. Starting with the Treatment Menu, the team crafted a beautifully laid-out booklet that reflected the spa’s calm, luxurious aesthetic offering guests an experience of the brand from the moment they opened the page. 

open extended the branding to create cohesive signage and marketing materials. Exterior and interior signs were designed to blend seamlessly with the spa’s serene environment. Brochures, social media templates, and promotional flyers echoed the same tone—clean, modern, and calming—ensuring a consistent and professional brand presence. Through thoughtful design and attention to detail, open helped The Retreats establish a unified visual language that communicates their boutique elegance and commitment to wellness.