project details >>

Prospect Research approached open with a brief to create a Brochure that not only presented their services clearly and professionally, but also offered flexibility for tailored communication with different client types.

To meet this need, the design included a built-in pocket on the inside back cover, allowing for a set of interchangeable inserts to be neatly housed and customised for each presentation. This modular approach gave Prospect Research the ability to keep the main brochure timeless while regularly updating or swapping out individual inserts to suit specific sectors, services, or campaign focuses.

open ensured the Brochure maintained a cohesive and polished look, with the inserts designed to seamlessly match the visual identity and tone of the main document. Consistent typography, colour palette, and layout across all components reinforced the brand’s credibility and expertise in the various target sectors. The result was a versatile and engaging marketing tool that gave Prospect Research the flexibility to personalise their outreach while maintaining a strong, unified brand presence.