project details >>

We developed three distinct and creative concepts for Play Professors, each exploring different visual styles and ideas to capture the spirit of the brand. Our goal was to present options that ranged from playful and vibrant to more refined and professional, giving the client a variety of directions to consider.

Throughout the process, we worked closely with the Play Professors team to ensure each concept aligned with their vision, values, and the unique role they play in after-school and wraparound care.

Ultimately, the chosen logo design stood out for its distinctive, bespoke elements that truly embodied the ethos of Play Professors – combining fun, creativity, and a sense of trustworthiness. This design not only reflected the brand’s core values but also provided a flexible foundation to expand the identity across various marketing materials. From digital assets and brochures to uniforms and signage, the playful yet professional logo allowed us to inject energy and personality into every touchpoint, making the brand instantly recognisable and memorable.