SCIENCE + PHARMA

Newcells, a leading biotech company specialising in in vitro models and services to de-risk and enhance clinical translation and drug discovery, appointed open to develop a new brand identity that reflected their cutting-edge innovation and scientific expertise.

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As pioneers in predictive cell-based assays, they needed a brand that communicated precision, reliability, and their commitment to advancing drug development.

The new identity had to appeal to pharmaceutical companies, researchers, and investors by conveying technological excellence.

open crafted a modern, cohesive brand that combined sleek visuals, a refined color palette, and a clear, compelling narrative, ensuring Newcells stood out in the competitive biotech landscape and reinforced their position as industry leaders.

Chris Gooch, Creative Director at open, thoroughly enjoyed the entire process of creating a new brand and website for Newcells Biotech. From the very first meetings and discovery workshops, there was a clear sense of purpose and collaboration that made the project both rewarding and creatively fulfilling.

Presenting the initial concepts and refining them alongside the Newcells team was a dynamic and inspiring journey. Travelling to Newcastle to visit the Biosphere, where Newcells are based, added another layer of connection and understanding to the brand’s roots. Seeing the new branding come to life across all formats – staff apparel, merchandise, social media graphics, and beyond – was a proud and gratifying moment, marking the start of an exciting new chapter for the business.