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When the founders were making their own product choices, they felt that there was a gap in the market for a company providing information on the environmental footprint of different products and offering the customer choices on how to improve them.

As they develop Green Blue You, there aim is to provide this kind of information in an accessible, transparent way. Some people are really far down this journey and some people are only beginning which is why they offer a range of sustainable products for customers at all stages of this journey.